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新公司的大老总买了很多SEO类型的书，大约花了2W人民币。每一个SEO熟手都觉得那是没用的，放在领导的大办公室里不过是好看罢了，我去借来一本SEO基础，我不想看太难的。

我本是一个外贸业务，后来做了外贸管理，因为SEO的相关部门调整和裁员，我就临时帮人家写软文。一开始我就随便写，参考着前面同事那些被百度收录后的文字写，于是总结出几点：

1 标题的疑问性和说明性。

然后在搜索结果中，标题党们就会利用这些关键字来吸引用户点击，增加自己的阅读量或者销量。但是这种行为也容易让用户感到被忽悠，因为标题党经常会夸大事实或者制造一些吸引眼球的标题来吸引用户，可能导致用户点进去后并没有得到想要的信息，只是被标题党“忽悠”而已。 因此，不管是作为电商编辑还是作为用户，都应该理性看待标题，不要被标题党的“噱头”所吸引而忽略了内容的真实性。在编辑标题时，应该力求真实准确，不要夸大其词，这样才能建立起用户对品牌或者平台的信任。

This type of titles is meant to attract attention and drive traffic to the content. It creates a sense of urgency and excitement, prompting users to click on the link or explore the content further. The use of keywords in titles is crucial for search engine optimization, as it helps the content appear higher in search results. E-commerce editors are skilled at crafting titles that are both catchy and informative, drawing in readers and potential customers. In the case of the UNIQLO incident, e-commerce platforms capitalized on the buzz surrounding the event to drive more traffic to their own sites. This strategic use of titles and keywords is a powerful tool for online marketing and promotion.

2内容为王。

老板给的书我是看过了，我记得有一段是这样个写法：XX工具能实现怎样怎样的功能，能帮助网站引流能够提升排名，但是我不建议大家使用。他前面花了大段的文字描述这个功能，然后还写了是有好处的， 后却不建议使用？？万一有些孩子 后那句不看怎么办？诸如此类写法我看到好几次了，这书我索性就不看了。

软文是一种以软性广告推广为目的的文学作品，通过对产品或服务的推介，引导读者进行消费行为。在软文写作过程中，首先要确保内容的真实性和吸引力，这样才能吸引读者的注意并增加转化率。此外，定期更新原创内容也是吸引搜索引擎蜘蛛的有效方法，提高网站的排名和流量。因此，坚持原创并注重内容质量是软文写作的关键。

When it comes to creating engaging content on Instagram, quality is always key. While aesthetics and visuals are important on the platform, the actual content you provide is what will keep your audience coming back for more. One strategy to attract more followers and engagement on Instagram is by consistently posting original and valuable content. This can help your account stand out and get noticed by the Instagram algorithm, which can in turn increase your visibility and reach. To host an engaging Instagram account, you can start by defining your target audience and understanding what type of content they are interested in. This can help you tailor your posts to cater to their preferences, increasing the chances of getting likes and interactions on your posts. Additionally, engaging with your audience by responding to comments and messages can also help foster a sense of community and loyalty among your followers. By consistently providing value and building relationships with your audience, you can increase your chances of getting free likes on your Instagram posts. Remember, the key to success on Instagram is to provide valuable and original content that resonates with your followers. By following these tips and focusing on quality over quantity, you can effectively host an engaging Instagram account that attracts likes and interactions organically.

再说我们的开发信，我们的标题要避开被服务器判定为垃圾邮件，顺利进入客户，同时还要足够吸引客户。我用的依旧比较传统，那就是：rE: 就这么简单。

开发信还是内容为王，遵循简而短的原则：

1 我是谁：we are abc company and did machine business since 2009.

2写信的目的：i am writing you to see if you need machine(eg. Press machine) to manufacture your hardware or other products?

3 引导客户做出反应：if u have some interest, pls dont be hesitated to reply, thank u..

或者你有更合适的句子也可以套用。我们的内容每一句都是有用的，没有什么赘述，这样的开发信很难让客户不回复你，你可以作为模板去尝试。我曾经也很奇葩，就不知道从哪里看到消息说写开发信就是越短越好，就这样大批量的给客户发过去了：Dear managerr:Would you need press machine? +后面的敬语。但是收效不如 封要好。后一封邮件呢就是忽视了内容，省的有些过分了，其实自我介绍还是要有的，委婉引导客户做出回应也该有的。